Magic is a modern adaptation of a particular traditional photography technique, which brightens photos, boosts colors and reduces small imperfections; giving photos a more alluring look.
Complimenting the core functionality, Magic also includes vignette (with corner softness), border and a new stylize selector (which features Ohanaware's 3rd generation Toning engine). Auto Enhancement will attempt to correct exposure, colors and red eye.
Ohanaware's 7th generation real time effects engine is at the heart of magic, providing direct feedback to the user as options are adjusted and tweaked.
16 1-Click Styles are included in Magic, making it quick and simple to alter the photo's look with one tap on the trackpad or mouse.
John B - "Competitors software does a similar job, but for the average user it is more expensive and more time-consuming, apart from requiring that you work with it as a plug-in."